Post by account_disabled on Jan 1, 2024 2:43:37 GMT -5
What it is, because apart from doing a great job in generating experience, it also It does so from its corporate image. They stopped selling sodas to sell happiness, a territory with many paths to explore and all of which they travel to reach happiness. Happiness cashier friendship machine I could use more examples from the same brand, but these two are enough to understand the concept, the most important thing is to find new options to get closer to your audience and generate different experiences. Faced with a market saturated with brands , products and services, experiential marketing or emotional marketing comes to play an awareness raising role for those responsible for the brands.
How to apply experience marketing to brands? Use your Special Data senses, generate experiences that awaken different sensations in your users, make them feel flavors, smells, play with touch and make them look at new things, do it in your next campaign. Take advantage of the power of data to segment and find powerful insights that allow you to get closer to the real tastes of your audiences. Find out what music they like to dance to, what flavors they can't resist and what their favorite color is. Those data that you will find in the data will be key to generating a different experience. Facts alone speak more than words, so let your product demonstrate its full potential in action, here lies the true power of the experience in use.
Don't always try to sell, generate spaces of awareness, that is, give your followers spaces for fun, spaces for sports, entertainment, sponsor musical and sporting events, give them an unforgettable experience, and you will see that your products will sell themselves, and you will also generate voice to voice among your audience and that is worth more than any advertising investment. When a brand gets followers Apple is a brand recognized worldwide for the status and comfort it achieved by having stopped having clients and consumers to gain followers.
How to apply experience marketing to brands? Use your Special Data senses, generate experiences that awaken different sensations in your users, make them feel flavors, smells, play with touch and make them look at new things, do it in your next campaign. Take advantage of the power of data to segment and find powerful insights that allow you to get closer to the real tastes of your audiences. Find out what music they like to dance to, what flavors they can't resist and what their favorite color is. Those data that you will find in the data will be key to generating a different experience. Facts alone speak more than words, so let your product demonstrate its full potential in action, here lies the true power of the experience in use.
Don't always try to sell, generate spaces of awareness, that is, give your followers spaces for fun, spaces for sports, entertainment, sponsor musical and sporting events, give them an unforgettable experience, and you will see that your products will sell themselves, and you will also generate voice to voice among your audience and that is worth more than any advertising investment. When a brand gets followers Apple is a brand recognized worldwide for the status and comfort it achieved by having stopped having clients and consumers to gain followers.