Post by account_disabled on Mar 5, 2024 4:37:40 GMT -5
Marketing Time to accelerate digital marketing Covid-19, that is the name of the virus that is completely changing our daily lives. It was demonstrated that we were not prepared to respond to this threat that is taking so many lives, and unfortunately, it seems that it will still be with us for a while. If in our daily lives, in most cases, the conventional and traditional business model could be considered obsolete, now there has been an acceleration. If B2B companies no longer valued face-to-face visits by salespeople as much as in the past, then imagine now that any face-to-face event at the business level is directly cancelled. There will no longer be business lunches, nor will people have coffee with a salesperson to talk about possible business deals. The sales cycle processes, especially in the industrial sector, will become longer, which is why it is essential to optimize well each of the steps that will be taken until a sale is closed. Salespeople and sales departments of B2B companies must optimize resources and find the right way to reach the customer in the most efficient way.
Facilitating and automating business processes without losing contact throughout the sales cycle. The importance of digitalization Going through digitalization is no longer an option . This does not mean that everything you do has to be digital, what we mean is that, by digitizing marketing strategies and processes , you will be able to use actions and BTC Users Number Data techniques that will make you make the most of the opportunities of online media , and thus, be able to achieve your main objective: attract leads and retain customers. Next, we will explain what are the most basic aspects to take into account when making a first contact with a potential client: The three key aspects when contacting a potential client 1. Inbound marketing As we have mentioned on numerous occasions, inbound marketing focuses on attracting potential clients or buyer personas , in addition to obtaining a greater number of leads that end up becoming clients.
With three very different phases: attract potential clients by offering them relevant content at the right time. Interact , to have a close relationship through which we gain trust through close treatment. And finally, delight your customer by offering them an exceptional post-sales experience that makes them want to rely on your services again: build their loyalty. If these acquired clients were satisfied, they will not hesitate to recommend you, and thus, little by little, the client portfolio will increase . 2. Adapt to the potential client Going a little deeper into the topic, we must take into account a “secondary actor” that makes it a little more difficult to attract our buyer persona : the internet. Any user can obtain the necessary information on any topic or sector that interests them, without having to turn to anyone in person. Therefore, being aware that each person or industrial business has its peculiarities, it is important to know what our potential buyer is like and how they behave. Most likely, you will have few opportunities to capture their attention.
Facilitating and automating business processes without losing contact throughout the sales cycle. The importance of digitalization Going through digitalization is no longer an option . This does not mean that everything you do has to be digital, what we mean is that, by digitizing marketing strategies and processes , you will be able to use actions and BTC Users Number Data techniques that will make you make the most of the opportunities of online media , and thus, be able to achieve your main objective: attract leads and retain customers. Next, we will explain what are the most basic aspects to take into account when making a first contact with a potential client: The three key aspects when contacting a potential client 1. Inbound marketing As we have mentioned on numerous occasions, inbound marketing focuses on attracting potential clients or buyer personas , in addition to obtaining a greater number of leads that end up becoming clients.
With three very different phases: attract potential clients by offering them relevant content at the right time. Interact , to have a close relationship through which we gain trust through close treatment. And finally, delight your customer by offering them an exceptional post-sales experience that makes them want to rely on your services again: build their loyalty. If these acquired clients were satisfied, they will not hesitate to recommend you, and thus, little by little, the client portfolio will increase . 2. Adapt to the potential client Going a little deeper into the topic, we must take into account a “secondary actor” that makes it a little more difficult to attract our buyer persona : the internet. Any user can obtain the necessary information on any topic or sector that interests them, without having to turn to anyone in person. Therefore, being aware that each person or industrial business has its peculiarities, it is important to know what our potential buyer is like and how they behave. Most likely, you will have few opportunities to capture their attention.