Post by account_disabled on Mar 10, 2024 4:54:43 GMT -5
Now that we know what lead nurturing is and its importance, it's time to find out how you create a lead nurturing campaign. Check out! 1. Know your ideal persona To ensure successful customer communication, you need to know who your company is talking to. One technique to discover this is the development of a persona , that is, the “ideal customer”, which is nothing more than semi-fictional representations of your buyers. The idea here is to create a profile – or more than one – that summarizes the main characteristics of your audience in order to create strategies aligned with their demands. This work must be based on data collected from your customers. You must identify demographic data, tastes, greatest needs, lifestyle habits and the way they communicate. To do this, interview your customers and potential buyers and analyze the data you already have about them. Furthermore, it is also worth carrying out a customer satisfaction survey to check what they expect from the company, understand what can be improved and detect deficiencies in customer service. It may seem obvious, but many interesting insights emerge from there.
Knowing these characteristics helps you segment the people who visit your website and understand what content they want to see at each stage of the funnel. We will delve more into these questions below. 2. Engage Prospects Immediately It's important to follow up with your potential customers as quickly as possible, as the chances of conversion are higher when the lead receives immediate feedback. This is what the CMO Council’s The Customer in Context survey shows . According to 75% of respondents, the most important attribute of a good customer experience is a fast response time. According to data Brazil Phone Number Data from Forrester, 73% of people believe that valuing their time is the most important thing in any online customer experience. Meanwhile, data from SuperOffice shows that the average response time to customer service requests is 12 hours and 10 minutes. With all this in mind, technology can be the solution to guarantee this return at any time of the day or night. Through chatbots, you can nurture leads automatically and instantly. You can develop your customer service chatbots to provide relevant answers to customer queries.
Supported by advanced technology and a database, a chatbot is capable of finding the right answer to frequently asked questions requested by customers in a matter of seconds. Therefore, automated lead nurturing can help you reach large groups of potential customers in a way that converts inbound leads into qualified sales opportunities. 3. Bet on content marketing Content marketing is the process of. This can include content in your emails, as well as on your website and your social media channels, including video, podcasts, and more. Next, you want to offer something of value to your customers. Nurturing leads is a give and take type of strategy. You can't expect your customers to just give you their email addresses, their time reading your content, and ultimately their money without giving them something in return. Content Marketing consists of creating relevant and valuable content, and is an excellent strategy for nurturing leads. The objective here is to make materials available that are of interest to potential customers, that is, that take into account the profile of those you want to reach.
Knowing these characteristics helps you segment the people who visit your website and understand what content they want to see at each stage of the funnel. We will delve more into these questions below. 2. Engage Prospects Immediately It's important to follow up with your potential customers as quickly as possible, as the chances of conversion are higher when the lead receives immediate feedback. This is what the CMO Council’s The Customer in Context survey shows . According to 75% of respondents, the most important attribute of a good customer experience is a fast response time. According to data Brazil Phone Number Data from Forrester, 73% of people believe that valuing their time is the most important thing in any online customer experience. Meanwhile, data from SuperOffice shows that the average response time to customer service requests is 12 hours and 10 minutes. With all this in mind, technology can be the solution to guarantee this return at any time of the day or night. Through chatbots, you can nurture leads automatically and instantly. You can develop your customer service chatbots to provide relevant answers to customer queries.
Supported by advanced technology and a database, a chatbot is capable of finding the right answer to frequently asked questions requested by customers in a matter of seconds. Therefore, automated lead nurturing can help you reach large groups of potential customers in a way that converts inbound leads into qualified sales opportunities. 3. Bet on content marketing Content marketing is the process of. This can include content in your emails, as well as on your website and your social media channels, including video, podcasts, and more. Next, you want to offer something of value to your customers. Nurturing leads is a give and take type of strategy. You can't expect your customers to just give you their email addresses, their time reading your content, and ultimately their money without giving them something in return. Content Marketing consists of creating relevant and valuable content, and is an excellent strategy for nurturing leads. The objective here is to make materials available that are of interest to potential customers, that is, that take into account the profile of those you want to reach.